Broadstreet Infamous launches rare Black Label bourbon with Trivium frontman Matt Heafy

Broadstreet Infamous is releasing an 8-year-old Prohibition Proof Black Label Barrel Select bourbon with Trivium frontman Matthew Kiichi Heafy. Only 552 bottles exist, with most hidden in Georgia retail cases and a small number sold online in 41 states, making the bottle a collector’s chase.

Why it matters: - The release turns a bourbon drop into a scarcity-driven hunt, with only 552 bottles available worldwide. - Broadstreet Infamous is using the collaboration to deepen its appeal with metal fans, bourbon collectors and Georgia retailers. - Secondary-market prices could climb above $300 a bottle because supply is extremely limited.

What happened: - Broadstreet Infamous launched Prohibition Proof Black Label Barrel Select, an 8-year-old bourbon created with Trivium frontman Matthew Kiichi Heafy. - The brand produced 552 hand-numbered Black Label bottles. - About 350 bottles were randomly inserted into standard Prohibition Proof Blue Label cases already in circulation across Georgia. - Retailers who find a Black Label bottle are encouraged to remove it from inventory and post the find on social media using #BlackLabelHunt. - About 130 bottles will be sold individually online through BIG THIRST on Broadstreet Infamous’s website. - The online sale is limited to consumers in 41 U.S. states.

The details: - Georgia retailers buying cases from Savannah Distribution can expect roughly a 1-in-6 chance of finding a Black Label bottle inside a standard case. - Single-bottle online buyers face about a 1-in-36 chance of getting Black Label through that channel. - The release is positioned as a collector’s item because of the limited run, the artist partnership and the brand’s growing profile. - The brand’s standard Prohibition Proof bourbon is a gold award-winning product. - Broadstreet Infamous said the Black Label release reflects the energy of both the whiskey brand and Heafy. - Heafy called the collaboration authentic and said the bourbon is intended for collectors, bourbon fans and Trivium followers.

Between the lines: - Broadstreet Infamous is leaning hard into crossover marketing, pairing whiskey scarcity with music fandom to create urgency. - The release also builds on the brand’s broader momentum, including recent attention from VICE and multiple sponsorship and award wins. - The strategy signals that Broadstreet Infamous wants to compete not just as a bourbon label, but as a culture brand with fandom-driven demand.

What's next: - Georgia shoppers and retailers will be watching for Black Label bottles appearing in standard cases. - Online buyers in the 41 eligible states will have a narrow window to purchase from the limited allotment. - Broadstreet Infamous is likely to lean on the release to further expand its national profile as demand plays out in retail and resale markets.

The bottom line: - Broadstreet Infamous and Matthew Heafy are turning a small-batch bourbon into a high-stakes collector chase, with rarity doing much of the marketing.