Party supplies market seen reaching $28.8B by 2031

By AI, Created 1:00 PM UTC, May 22, 2026, /AGP/ – Allied Market Research projects the global party supplies market will nearly triple to $28.8 billion by 2031, driven by e-commerce growth, theme parties and expanding urban populations. Domestic use leads current demand, while North America remains the largest regional market.

Why it matters: - The party supplies market is moving from a $12.3 billion category in 2021 to a projected $28.8 billion by 2031. - The forecast implies sustained demand for products tied to celebrations, events and home entertaining. - E-commerce is widening access to more brands, styles and categories.

What happened: - Allied Market Research published a report on the global party supplies market on May 22, 2026. - The report estimates the market will grow at a 9% CAGR from 2022 to 2031. - Domestic use accounted for the largest application share in 2021. - Domestic use is projected to grow at an 8.6% CAGR through 2031. - Tableware and disposables held the largest product-type share in 2021. - Supermarkets and hypermarkets led distribution in 2021. - North America held the largest regional share in 2021 and is expected to remain the dominant region during the forecast period.

The details: - The market covers balloons, banners, pinatas, games, tableware and disposables, home decor, take-away gifts and other event items. - The report says growth is being driven by fashion trends, theme parties, rising disposable income, innovation and wider product variety. - Theme parties and latex and mylar balloons are current market trends. - Leading brands supply products for birthdays, graduations, anniversaries, Christmas, Halloween and other occasions. - The expansion of online stores, supermarkets, hypermarkets and specialty stores has made party supplies easier to buy. - The report says online shopping is more convenient because customers can compare products and order without visiting a store. - The United Nations projects the global urban population will rise from 55% today to 68% by 2050. - The report links urban growth to higher spending on ceremonies, parties and events. - Growth in the wedding planning and event management industry is expected to support demand. - Manufacturers are also introducing eco-friendly party supplies. - COVID-19 reduced sales and revenue as social distancing and event cancellations cut demand. - The market is segmented by product type, application, distribution channel and region. - Distribution channels include convenience stores, e-commerce, supermarket/hypermarket, specialized stores and others. - Regional coverage includes North America, Europe, Asia-Pacific and LAMEA.

Between the lines: - The report points to a category that is becoming more digital, more occasion-specific and more seasonal. - Demand appears strongest where consumers want convenience, variety and quick delivery. - The emphasis on eco-friendly products suggests suppliers may need to balance growth with sustainability expectations. - The post-pandemic rebound is still shaped by how often consumers gather for in-person celebrations.

What’s next: - E-commerce is expected to be the fastest-growing sales channel over the forecast period. - Online availability, home delivery and broader product selection are likely to keep pulling sales away from physical-only shopping. - The market should continue to benefit as event planning activity and urban household spending grow. - More manufacturers are likely to launch environmentally friendlier products to capture new demand. - Key companies in the market include Party City, Unique Industries, Martha Stewart, American Greetings, Pioneer Worldwide, Hallmark, Shutterfly, Artisano Designs, Chinet and Oriental Trading Company.

The bottom line: - Party supplies are shifting from a niche event purchase to a broader, omnichannel consumer market with room for steady growth through 2031.